Why Digital Marketing is Important for Small Business?
Digital Marketing is the booster of the business which helps to grow business online in an encompassing way. It helps to connect with customers online from the website itself through its branding assets such as Facebook, Youtube, emails, Forums, and mobile, etc.., this specific term covers digital advertising, email marketing, online brochures and beyond them, there’s a spectrum of tactics that fall under the umbrella of digital marketing.
At a higher level, digital marketing refers to advertising the brand or business through digital channels mainly on the internet such as websites, blogs, videos, search engines, emails, and mobile apps while the term includes a wide range of marketing activities.
Digital platforms are increasingly incorporated into marketing plans and everyday life as people nowadays are showing keen interest in digital devices instead of visiting physical stores. This is the reason, digital marketing campaigns are becoming more effective. This digital marketing makes the customers and allows them to interact with the brand through servicing and delivery of digital media through this process the access to needful information is at a fast pace and the information gets passed to the customer through multiple digital platforms such as Facebook, YouTube, forums, and emails, etc.,
Digital Marketing Examples
- Search Engine Optimization (SEO)
- Content Marketing
- Social Media Marketing
- Search Engine Marketing
- Pay per click (PPC)
- Email Marketing
SEARCH ENGINE OPTIMIZATION:
Search Engine Optimization is the process of increasing the visibility of the website in the search engine and thereby ranking top through organic research and techniques, thereby increasing the organic traffic your website receives. Multiple channels that accompany SEO are websites, infographics and blogs etc..,
There are a number of ways to approach the best ranking in SEO in order to generate qualified traffic to your website and these approaches include,
- On-page SEO
- Off-page SEO
- Technical SEO
On-page SEO
On-page SEO is the optimization that focuses on all of the content that is on the website which from name itself says On-page optimization. It focuses on the content when looking at the website. Ultimately, the goal is to attract visitors to your website when they search for products, services or the information related to your website (this increases the brand awareness)
Off-page SEO:
Off-page SEO is the optimization that focuses on all the activity that takes place off the page. The number of publishers and the bloggers that link to your website affect how highly you rank for the keywords you care about. By generating external interest like writing guest posts and linking back to your own website you can earn the backlinks you need to move your website upon all the right SERP’S
It centers on building a rich inbound link profile and attracting links from high authority websites. The main goal of off page SEO is to show search engine that your website is reliable in your niche
Technical-SEO:
Technical SEO emphases on the backend of your website and how your pages are coded. Image compression, structured data and CSS file optimization are all forms of technical SEO that can increase your websites loading speed which is the important factor in the search engines like Google
GOOGLE ADS
Inquisitive to know the insights on Google Ads? Let’s not create a mess and here we go!!
Google Ads (formerly known as Google Ad words) is strategized on a system called pay-per-click which means the each of advertisers for the same kind of brand or business buys visits to their sites rather than doing them through organic optimization and standards, In short, Paid optimizing campaigns are called as Google Ads.
There are 6 types of advertising in PPC. Amongst them, search engine advertising is the most popular way. In PPC the advertisers bid for the ad placement in search engine result page when someone searches on a keyword.
Each time the ad is clicked, the advertiser has to pay a certain amount to Google and the bid should be made in such a way that you should get substantial profit.
A winning PPC platform requires a lot many things from researching the right keywords to organizing them in the campaign, it requires a responsive and effective planning strategy. The amount that Google charges you depends on multiple factors like relevancy, whether the landing pages are satisfactory by the end-users or not. If all the standards set by Google are fulfilled then it charges less than the other sites.
When we go deep, Google selects the right advertisers and chooses them to appear in the search engine result page. It chooses the advertisers based on their site quality, relevancy, keywords, ad campaigns also the size of the keyword bids, the in-depth choice is based on ad rank (CPC*Quality Score). Google Ads will allow the advertisers to reach the potential customers in the niche through the internal auction system (which in turn, depends on multiple factors).
PROS:
- Find the Niche easily
- Instant Results
- Less competition when compared to organic niche
- Time-saving
CORNS:
- Optimizing plays a major role
- Money involved
- Unlike Organic
